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Polling were once a trusted tool to gauge public opinion, but recent mishaps have tarnished the practice. So why are polls so inaccurate?
Romney 49%, Obama 48% in Gallup’s Final Election Survey
“President Barack Obama and Republican challenger Mitt Romney are within one percentage point of each other in Gallup’s final pre-election survey of likely voters, with Romney holding 49% of the vote, and Obama 48%.”
What’s the Matter With Polling?
“OVER the past two years, election polling has had some spectacular disasters.”
The challenges of polling when fewer people are available to be polled
“Around the world, pollsters have had some high-profile flops lately.”
Political Polling’s Unfavorables Are on the Rise
“Even as election junkies become more focused on opinion data, the quality of that data seems to be getting worse.”
Music Track Courtesy of APM Music: “Human Connection”
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