The Story Of Kwanzaa: From Civil Rights To Corporate America

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Part of the holiday trifecta, Kwanzaa grew from an African American tradition to a national holiday. So how exactly did Kwanzaa start?

Learn More:
NPR: Is Kwanzaa Still A Thing?
http://www.npr.org/2012/12/28/168202864/is-kwanzaa-still-a-thing

The New York Times: The Marketing of Kwanzaa; Black American Holiday Earns Dollars, Causing Concern
http://www.nytimes.com/1993/12/20/nyregion/the-marketing-of-kwanzaa-black-american-holiday-earns-dollars-causing-concern.html

SF Gate: Kwanzaa: Is Success Stealing Its Spirit?
http://www.sfgate.com/news/article/Kwanzaa-Is-success-stealing-its-spirit-3114560.php

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Written by: Jennie Butler
Voice over by: Tasha Patel
Edited by: Alex Esteves
Produced by: Cailyn Bradley, Semany Gashaw & Lauren Ellis

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