People spend hundreds of dollars on in-game purchases in video games. How do companies trick you into using real money to buy fake items?
A Concept Gadget Gives Digital Currency That Real Money Feel
“That’s because cash, anachronistic as it seems, has its benefits. Amit points to research that suggests people assign more value to items that they purchase with cash.”
Looking at In-Game Currencies
“Today we’re going to be looking at currencies in free to play games, how they define your in-game economy, the different approaches to implementing them and why the most popular models work.”
Spending and credit cards
“There is also a lot of evidence that consumers spend more money when paying with credit cards than when they are spending cash. For example, Drazen Prelec and Duncan Simester reported studies on this topic in a 2001 issue of Marketing Letters.”
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