The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.
One can imagine, then, how nice it would be to wind along a busy road and see a billboard promoting nothing but nature.
This is what drivers on their daily transit get to look forward to in Massachusetts, and all thanks to the artist and activist Brian Kane who is digitally restoring nature in place of interstate advertising.
DesignBoom reports that Kane decided to strip billboards of their loud promotional messages and replace them with serene images of nature as part of his “Healing Tool’ project.
The artist’s website states:
“The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.”
Hopefully, this activism will increase public awareness of corporate graffiti and the ability to fight back and democratize the shared outdoor environment.
Watch the video above and scroll through some of the photos capturing Kane’s work.
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